Madeira Experiências Imersivas is located in Curral das Freiras, in the municipality of Câmara de Lobos. Aimed at enriching the region's tourism offer, this immersive virtual reality experience allows visitors to discover Madeira in a unique way.
Combining science, technology and entertainment, this centre is dedicated to showcasing and promoting Madeira through the use of immersive technologies such as virtual and augmented reality, offering visitors a unique way to explore and connect with the island's natural beauty. Amongst the experiences on offer are virtual flights over breathtaking landscapes, underwater explorations and an interactive digital space with content on fauna, flora, iconic landmarks, traditions and gastronomy. Beyond entertainment, Madeira Experiências Imersivas also takes an active role in promoting environmental education and supporting scientific research, reinforcing its commitment to more sustainable, diversified, and high-quality tourism.