The island of Madeira, because of its privileged geographical position and mountainous relief, have a surprisingly mild climate.Very mild average temperatures, 25ºC in the summer and 17ºC in the winter, and a moderate level of humidity, confer upon this island exceptional subtropical features.
The seawater temperature is also very mild, because of the influence of the warm Gulf current, presenting averages of 22ºC in the summer and 18º in the winter.
"Madeira. Where you feel connected!” is the motto of the new campaign launched by the Madeira Tourism Board, through the Madeira Promotion Bureau (APM), which aims to strengthen the emotional connection of Destination Madeira with the international market, through a digital promotional campaigns, aimed for different markets such as the United Kingdom, France, Germany, Spain, Holland, Poland, Belgium, Switzerland, Denmark, Sweden, Austria, Czech Republic, Luxembourg, Finland and Norway.
Madeira has once again been chosen as the safest European destination for travelling in 2021, like other tourist destinations which are included in the list presented by European Best Destinations (EBD), namely the Archipelago of the Azores, Alentejo and the city of Lagoa, in the Algarve.
The Madeira Safe to Discover App, developed by the Madeira Promotion Bureau in partnership with IASaúde, is aimed at all travellers (tourists and residents) who arrive in Madeira, enabling them to obtain a variety of free experiences and aimed at various audiences.
“Celebrate the New Year's Eve at Home” is the motto of the campaign promoted by the Regional Government through the Regional Secretariats for Health and Civil Protection and Tourism and Culture with the main objective of raising awareness among the residents and those visiting us for a different and safe New Year's Eve.
For the fifth consecutive year and the seventh time since its first participation, Madeira was elected by the World Travel Awards as the “Europe´s Leading Island Destinationn 2020", in those that are considered the“ Oscars of tourism ”, in a gala that took place in a virtual format, due to the covid-19 coronavirus pandemic.